Encouraging post Spotty M - more thought and rationality than many on here might think.
Not sure what you mean by the "modern aircraft" comment- Delta are still ordering A330s, Virgin's are under three years old etc etc........
Oh and the long haul client might provide investment if he felt his clients were getting what they wanted.
I need to stress that this is mere conjecture from a supporter of Monarch since he was 13 and watched G-AOVI depart on 5/4/68 who is not connected with the company in any way.