Must admit, I'll be surprised if Ryanair last long on the Madrid route. It's obviously pitched at leisure travellers - NCL to MAD rather than the other way round - and Madrid can be very unpleasantly hot in Summer. Does it run all year or just summer only? Oslo and Milan didn't last long and I suspect Madrid will be the same. Maybe once they sling their hook there'll be an opportunity for Iberia. But even then, I'm not convinced there's a massive market from the North East to Latin America. Sorry to be negative...