DND-AMS Passenger Figures
Putting aside the complexities of BE's decision to cease the DND-AMS service.
Looking at the CAA monthly returns, the DND-AMS route generated 13967 passengers over 226 flights (17628 seats) during the five full months of operation which, if my maths serves me correctly, equates to a 79% average load factor. The word is it would have been higher had it not been for the significant number of 'no shows' who, having booked flights at a reasonable price, could not find accommodation in AMS to suit their budgets.
Yes the fights were initially discounted but not bad for a start-up service with minimal advertising and it demonstrates the potential of the Dundee/Perth and North-East Fife catchment area.