Something else our Sydney-centric viewers can't seem to fathom is the significant passenger market that exists between Perth and London. According to some studies, the total number of people in Perth who were either born in the UK or have close family connections is as large as that in Sydney or Melbourne. At the moment, that market cannot fly to London from Perth with Qantas without backtracking to the east coast. Sure, they can take an Emirates code-share flight, but how many bother booking through Qantas when they can book directly with Emirates, or take one of the many other options that are available with other airlines via Asia or the Middle East? Do you not think that Qantas should do something to try and tap that market?