I certainly care about who my employer is and the need for having a clearly defined relationship, as this is the corner stone as to my rights as an employee.
That relationship has got nothing to do with the profitability of the company and its likely longevity.
Ryanair, Ezy and now Norwegian are killing our profession by allowing the workforce to be employed on ever lower T&Cs, how are they doing that? primarily by employing pilots as individuals rather than as one workforce, thus allowing them to introduce a million different contracts.