The next generation of aircraft suggest P2P is actually the future.
The 787 started this in a way, enabling thinner P2P routes to be viable, however the NEO's and MAX's about to hit will open up even thinner routes, all chipping away at hub traffic.
JetBlue, NAX will for sure go this way, NAX already announced UK-US on MAX's, JetBlue looking at it seriously, but so will many other airlines that have these types on order.
The world these days wants instant, close, no hassle...NEO/MAX operating thin routes away from hubs will become increasingly important, and hubs less so...and the public will love it, lets face it unless you live on LHR / AMS / CDG / FRA's doorstep you don't really want to have go there.