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Thread: Monarch - 3
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Old 20th Oct 2016, 18:26
  #3949 (permalink)  
davidjohnson6
 
Join Date: Sep 2008
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The compulsory ATOL was a huge disadvantage for Monarch. Essentially Monarch had to provide compulsory Scheduled Airline Failure Insurance (SAFI) - but most customers when making a purchase decision did not factor this in when deciding whether to buy a ticket from Monarch or another airline. Result being they had a higher cost base adding a service which most flight-only pax would not have been willing to pay for in the first place.
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