A heavy portion of hypocricy resides with mass media, which manipulate the audience.
E.g., in Syria both sides heavily shoot at other: Assad troops and "rebels" (majority of which are teamed up with Nusra/Al-Qaeda and Daesh/ISIS). Western media hysterically reports casualties caused by the former side and keeps silence about the latter. Similarly, Russian and some arabic media show similar footage on how "rebel" (read, "terrorist") mortars are destrying Aleppo living quarters that are under governmental control also killing innocent women and children.