Skipness
Don't conflate your opinion with fact! Everyone can have an opinion but an informed opinion based on knowledge is what really counts!
OK fair point.
What reason is there to buy MON balanced against watching it fail and picking up the pieces? The latter is a heart breaker but that's BMI Baby all over again. The brand is aligned with the others having gone "downmarket", there is no USP and the loyalty base isn't that loyal nowadays,