Warrior28
I have read in this thread or from Monarch that over 6m pax are carried of which about 800000 are as part of the Holidays operation. I have not been able to ascertain whether these are one-way or round-trips but whatever, it looks as if Holidays is probably about 15% of pax carried.
Also, I have no idea how average revenue from a holidays pax compares with a seat-only ticket so revenue per market could be higher or lower in the above percentage terms.
Monarch was very clear in the past that they wanted to evolve into a scheduled carrier and I believe have done what was needed to structure costs in line with expected revenus, so yes, dropping holidays could actually strengthen the group in the long term (at least on a unit-margin basis). What was perhas an error was to rebrand Cosmos as Monarch Holidays which, if closed or spun-off, could indeed do the brand short-term damage if it is not handled well.