Seems very similar to the Air-Scotland/Electra contract??
No-one could figure out (not even the CAA i think!!) if Air-Scotland needed an ATOL to be able to sell the tickets, and they got it all sorted in the end with a hell of a long winded method of Air-Scotland.com being "Ticket Provider" for Electra Airlines Scotland, subsidiary of Electra Airlines S.A. or soemthing like that!!
Essentially, FreshAer and Air-Scotland go round shouting about how they're a new airline when really there pretty much a tour operator, selling seats on other airlines services. But then are they a tour opearator as they have exclusively contracted Electra/Air Holland/Iceland to fly for them?? Think this was the controversy over air-scotland, and perhaps the "liscence" problem described in the reports here??
Oh well hope it gets sorted, but it is starting irritate me these "Airlines" that aren't really airlines at all......