I still haven't actually met anyone who have said they have no interest in going [to Iceland]. Almost everyone has said they definitely want to go (back) and a lot would go if it was more convenient.
You seem to move in rarified circles, EK7
Most of the people I know either don't travel abroad, or have a week or two in the sun every summer. Only a minority of folks seem interested in places like Iceland. I did go 6 years ago and it is indeed fantastic. I only met (or heard) one Brit outside of Reykjavik though, I get the feeling that many Brits who go to these places do so to 'tick them off' - ''That's it , I've had my weekend in Reykjavik, so that's Iceland off the list'' sort of thing.