... hence the reason CX is drawn to it! Like flies on sh!t. They love all things cheap.
CX hasn't really done anything well except exist atop the goldmine that is the Hong Kong aviation market. As SE Asia becomes a truly competitive landscape for airlines and aircraft like the 787 allow long thin routes to become profitable; CX has been and will continue to reveal its true colors, and they ain't pretty.
The only thing CX has going for it, aside from geography, is the hardworking pilots, cabin crew, and front line staff that keep the wheels turning day and night. Yet CX managers do not substantively show these employees that they value them or are willing to hire anything better than the cheapest possible new joiners for growth. Hence, CX is rotting away from the inside out.
It will take a truly dynamic and skilled leader to keep this ship from sinking, and that person is nowhere in sight. 59 Buckingham... S.O.S. with someone who is not a zoologist, spreadsheet manager, or otherwise novice in all things airline.