Competition is heating up for them ex Oz.
Etihad now has twice the amount of direct Melbourne-ME flights than Emirates, and the A380 starts in a few weeks, with a ripper lounge opening this week too.
Qatar has just started Adelaide/Sydney with Brisbane expected with an increase in rights becomes available.
Meanwhile our airlines are failing at all levels of their business. OTP, service, lounges, cabin appearance, staff engagement........you name it.