The latest Flight International has a piece on fixed fares and I quote the following:
'Start-up Now Airlines says it has solved the software issues that delayed its April start and will join Air Wales in abandoning fluctuating fares set by increasingly complex yield management systems'
and
'Meanwhile privately funded UK start-up Now Airlines plans to fly its inaugral service from its London Luton base to Rome Fiumicino in October using three 148 seat Boeing 737-800's. Tickets will go on sale next week for travel to nine European points grouped into six geographic zones. Each zone has a set price, plus "seasonal surcharges".
The interesting bit is that Air Wales has fixed fares. 80% of the tickets are sold within 2 months of departure. This is the period when the fixed fare becomes cheaper than the fares offered by the expensive yield management systems.
At this late stage it is unlikely that Flight would publish a dud story.
Can we assume things are going ahead as planned?