I'm with HH - should have paid more attention in the economics lessons, guys. You're not paying for the privilege, your paying to fly from a small, remote, not particularly wealthy market.
Because we all know what we actually want, and that is point to point EU city routes and more variation, that's always one of the top requests
What people say in surveys and how many of them part with the cash to back up their comments is a different matter - if there was money to be made, somebody would be having a go. Spite tends not be a major motivation in airline route selection, despite what I read in this thread