Yes, the easyBashers I'll be along soon. The market is very different these days. The ties between the NE and Scandinavia are sadly not as strong as they once were, which is a great shame.
Scandinavia hasn't worked for U2 apart from CPH and token presence in in Stockholm and Tallinn. Bergen was started from London and didn't work out.
Smaller airports throughout Scandinavia have been promised the world by a certain LCC only to be left disappointed. Scandinavia is a tough nut to crack, even for the locals. Making money out of the place isn't that easy due to takes and high airport charges.
U2 don't have the space resources at NCL to try anything new.