Two possibilities
1) MH partnership. MH getting rid of WBs. So for all those type-rated pilots, EK is easy pick.
2) Atlas deal. This could be a bait and switch. Give cargo to Atlas, attract pilots and take back cargo ops. All those suckers who didn't want to join EK, now in EK's basket.
I don't think EK is able attract even from third world countries. No airline is training pilots without any bond.