I don't think it's senseless - someone has got to be first and last of the day, and I'd prefer to have it than not. I guarantee that if the price is right, then people won't have an issue getting up that early on what will predominantly be a holiday flight. If people have got the money to own a second home then they've probably got the money to be more selective with flights and look elsewhere - most don't, so cost will beat timings.