As a proud Azorean... I have to say that is terrible. Words cannot describe how ugly that is.
Azorean people are old school as well. They are going to laugh their asses off when this goes mainstream. The old logo is a goshawk. To Azorean people it flies a plane flies, the colors of the national flag.
They are going to see a whale on the plane they are going to laugh their asses off. Expect many jokes.
It could have been this with just the name change:
