Luton-Copenhagen route has probably generated a whole new market that simply did not exist north of the Thames.
When you have university students living in Poland and commuting to lectures in London via Wizz and Luton as they cannot afford to live in London, air travel really is for everyone! Madness when they originally lived in the north of England and Scotland!
Cheaper to rent a room in Wroclaw, fly to lectures and stay in London hostels overnight once a week, than rent a room in London!