News coverage shows that the picture with the puff of smoke is not the only picture available. It looks like there is at least one picture before and at least one after the one that has a puff of smoke. There may be more, both before and after available if someone contacts the photographer.
Pitch up in the smoke picture looks excessive to me. Perhaps the right wing stalled, followed by the left wing resulting in a hard landing.
Someone needs to contact the photographer for any other pictures he has available