Both aren't great when it comes to their offerings from major hub names
Not sure I agree with that! NCL has British Airways, Aer Lingus, KLM, Air France, SAS, Brussels A, plus United and Emirates all operating to their major hubs, a list that other comparable UK regionals would die for (ABZ, BFS, EMA, BRS, CWL, LBA, LPL).
What realistic hub targets are missing, FRA, IST, MAD?