Fares UK-Orlando
Virtually every school in the UK is on holidays for the duration of August. I say virtually just to cover myself in case there's some really unusual school which doesn't follow normal terms.
Demand amongst children to get visit Mickey Mouse is usually very high.
Trips to visit Florida theme parks are normally booked months in advance.
Could the above three points have anything to do with why fares to Florida are currently showing as very high for later in August ?
Fares on leisure routes always spike during school holiday periods. Most of the year however, kids are in school rather than on holiday, so leisure routes at Gatwick have to be able to substantially earn their keep without reliance on the month of August.
Perhaps looking at fares for November or May (excluding half term) might give a better idea as to how the BA long-haul routes at Gatwick are doing ?