EI-BUD
Price is of course a motivator and Norwegian have always used keen pricing to build a customer base in markets where they operate, but as the load factor builds then so does the pricing.
For many LGW is more convenient than LHR, a lot of connecting traffic can do so from through LGW, Norwegian have well over a 100 destinations on offer from LGW, so its not just long haul consolidation outbound that is getting a boost.
The big difference with long haul compared to the likes of BA and many other carries is that they price punitively if you only book one way, see below..
LHR JFK LHR out on the 16 Oct back on the 23rd with BA £467.06
One way LHR JFK on the 16th £1174.00 with BA
LGW JFK LGW same date (low fare + includes bag and meal) £491.00 basic fare ££391.00
One way LGW JFK on the 16th (low fare +) £209 ......or £182 JFK LGW with Norwegian, so it will cost you just under £1000.00 more with BA
So BA are cheaper for a return trip, not sure if you get a meal? with them but not much in it. Why should you pay 2.5 times the price to travel one way??
This is the damage that Norwegian will do over time, they have a long haul low fares calendar the same as easyjet/Jet2/FR which prices each leg as a separate trip, so if the timing suits you better fly out with one airline fly back with another