The problem is that these guys actually believe their own BS and propaganda. The best aircraft in the air...21 year old 777s....and the best product in the air....! Are you serious? Have you ever stepped outside of your cubicle and onto Emirates/Qatar/Etihad Business and First Class? Hell, our passengers aren't even guaranteed their first meal choice because some bozo decided we could save about 50 cents per meal not loaded. What a bloody joke. Bread roll? Sorry sir, we don't have enough. Salmon? Sorry, both minuscule portions have already been taken....you snooze, you lose, Sucker!
We are certainly winning that race to the bottom.