Saw an advert today by Cityjet displaying their strapline 'simplicity'. It was advertising Dublin to Paris with a stop/ change in London City. Is this the most creative that can be achieved? They already operate the Dublin Paris service as AF and so in effect spending money to drive a competing service....
Equally Dublin Paris is one of Dublin's busiest routes, soon to have 3 airports in Paris served. hardly a large prize to be gained... I'd have thought for Cityjet