It is the sort of approach taught to SAR pilots for use in the mountains when the approach is from a downwind position but you need to end up into wind for the landing/hover/winching. it is particularly good when low cloud or narrow valleys above the LS preclude a standard 180 valley approach.
It is initiated from about 40 kts with pedal and cross controlling (lateral and fwd cyclic) is used to maintain translational lift throughout.
It is an extremely safe approach when flown well (which this one seems to be).
Having the pax inside the disc is standard for snow landings as they can be your only hover reference.