united
We will never know what the target loads are needed to make money.
However like any business not many will make money in the first year.
normally they make a loss year 1 breakeven in year 2 and make a profit in year 3!
If they were happy with sales as stated in the papers then I don't think we have anything to worry about. People are paying the higher fares to fly from local airport.
If the route wasn't selling it would have been pulled or flight prices massively reduced before now.
Remember thomsons pulled there new route after 2 months of it being on sale and people haven't moaned about that
I would say expected loads wise
Year 1 70%+
Year 2 80%+
Year 3 90%+ any daily flights
Airport and United won't be expecting high loads in year 1.........
also people will also be using up there air miles with other airlines first before swapping over
Let's just give the route a chance instead of the bashing of it before its started!!