Well if it is a common misconception that they're not a LCC maybe they should do something to ensure they are not seen as one. Many recent news stories refer to them as a low cost airline, wiki refers to them as a low cost airline and the aforementioned references on tneir website. Maybe some effort to make them more upmarket and more full service.
The general public often see the level of free catering as an indicator of being a low cost airline or not. Surely it can't cost much to give them a free cuppa and some snacks like they did at BRAL. Maybe sell alcohol and snack boxes. All of the American LCCs (and some Euro ones) do this so surely a regional airline could do this too.
Last edited by mockingjay; 22nd Mar 2015 at 09:57.