There has been some advertising here in North East England for the United New York Newark route, but I have been scouring the interweb for any signs of advertising in the USA for the route. Not found anything yet. If the route is to be a success, we don't just need North Easterners to fly on it; we need Americans to use NCL as their UK gateway of preference. But if they don't know about it, we're scuppered.