Fantom
You may have hit on something here.
How about if flight schools and low cost airlines put those scratch card things by the tills in Tesco?
You know, just like "Nando's", "O2" and others do?
But, instead of denominations starting at £10, these pay to fly cards could begin at £110,000. Of course, there would be some glossy photos of Ray-bans and perhaps an aspirational sponsored advert from a local Porsche garage.
Of course, such a card couldn't be used to purchase a career in BA.
Or could it?