"People are already looking at EDI as well as MAN etc - anecdotally, 4 out of my Newcastle based team on 9 have used EDI for family holidays in then last 18 months (2 used MAN"
The question is why ?
It is not because of APD.
Is it because fares/holidays out of NCL are frequently higher than out of EDI, MAN, EMA, etc ? Or is it because they couldn't fly ex NCL to where they wanted to go, or on a day they wanted to go ?
I frequently find that there is sufficient cost differential between NCL and the others to make it worth driving.
My simple mind says that if fares ex NCL are higher, the yields should be higher as well, and therefore NCL should be attractive to carriers. Or is the cost of operating ex NCL so much higher than anywhere else ?