Gill also operated STN. From the NIA press release, interesting that this isn't being pushed mainly as a London service:
Paul Simmons, Flybe’s Chief Commercial Officer, said: "We are pleased to launch three new routes to/ from London Stansted. Bolstering regional connectivity is our number one aim at Flybe ...welcoming passengers...who are seeking easy access to Hertfordshire, Essex and London."
Chris Sanders, Aviation Development Director at Newcastle International Airport, said: ...The importance of good regional connectivity for the North East cannot be understated. Flybe’s new service will lead to significantly easier and quicker journeys to the area around Stansted which includes parts of Norfolk and Hertfordshire as well as all of Suffolk, Essex and Cambridgeshire. There is the added bonus that Stansted is well connected to Greater London by excellent rail and by coach links.