I very reluctantly installed Adblock Plus a number of years ago. The tipping point was moving image ads that consumed all of the CPU on my computer making it unresponsive. Ads that make an unsolicited noise (usually artificially loud and obnoxious) are also completely unacceptable.
I am not against ads but it is my computer and having it stop working is unacceptable to me.
In adblock plus I "Allow some non-intrusive advertising". You can read how that works here -
https://adblockplus.org/en/acceptable-ads.
It starts:
Static advertisements only (no animations, sounds or similar)
Preferably text only, no attention-grabbing images
Ad placement:
Ads should never obscure page content (e.g. require users to click a button to close the ad before viewing the page).
For pages featuring a reading text ads should not be placed in the middle,
For example I get ads on google search pages which I don't mind at all.
You can easily exclude from blocking, your favourite sites where advertising is wanted and reasonable.