EZY need to get a grip as and when FR penetrate into more of their routes.
FRatSTN,
I disagree with this statement. What is the point in engaging in a dog fight against FR when FR will fight to the end with significant lower fares, substantial resources to win and a strategy that says lets be last to give in. That sounds like commercial suicide.
In my view EZY is very commercially run, and despite significantly lower passenger numbers can favourably compare to FR on profitability in recent years. They serve their shareholders. As do FR, but know which battles to pick.
EZY will throw the kitchen since at fighting with competitors of less strength, such as a plethora of flag carriers , and notable examples include AerLingus at Gatwick. You can take it for granted if wizz, norwegian or Ryanair or Vueling entered Gatwick at scale EasyJet would not wage a war. easyJet are on the record for saying that these examples are lower cost. What are rightly interpreting is that it is strategy of EasyJet of not entering a fight that it cannot win and to date this has paid off.
EI-BUD