Good luck to NCL and their NYC service !
Now, how do they go about announcing a new service ?
Scatter gun, fragmented, haphazard ?
No, simple basic textbook stuff, well delivered and hitting target audience !
Website updated instantly !
not 3 days later
3 week later
OR 3 months later But within 3 hours of the formal announcement !
So.. perhaps I should not have googled "Cathay Pacific Manchester Hong Kong".
Route announced 9th April.
On MAN website at 1709, on the Cathay website on 10th April. Bunch of newspapers from the Evening News through to the Guardian through to the FT all carry the story 10th April. Publicised through the travel industry 10th April from Buying Business Travel to Travel Trade Gazette.
In the South China Morning Post 10th April. Whether Chinese language papers carried the story I've not checked.
ITV report 10th April.
Twitter feed active from 1am 10th April as a retweeet of the Evening News report.
Can't spot the facebook post but think that's more down to how facebook displays items.
Certainly looks like a haphazard, fragmented and scattergun approach to the reporting of that new route, doesn't it.
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Of course the other thing note is that NCL has precisely 1 long-haul route at the moment. So are you actually surprised that they've burst into activity? It's not as if UA will be competing with EK whereas here, we did have the brouhaha regarding "1st direct service to Asia" when SQ may have felt a little neglected?