Good luck to NCL and their NYC service !
Now, how do they go about announcing a new service ?
Scatter gun, fragmented, haphazard ?
No, simple basic textbook stuff, well delivered and hitting target audience !
Website updated instantly !
not 3 days later
3 week later
OR 3 months later But within 3 hours of the formal announcement !
see Website
Fly direct to New York with United Airlines - Newcastle Airport
Was Twitter forgotten, no, in unison, with
PR was not just sent to the "Newcastle Daily Bugle " but also the audience at the OTHER END - USA Today
Twitter link from USA Today by 1130
United to launch route from Newark to Newcastle, England
"hang on they are in marketing they must have missed off something, maybe facebook?
https://www.facebook.com/nclairport
That is how to do it, an immediate, swift, passionate, creative tsunami of publicity !
- ALL media channels covered in a uniform manner
- PR in UK And the USA, not just a local regional newspaper
- AND blow me, all this same day the service is announced allowing maximum opportunity for bookings.
Now lets compare what they do at a major international.....
please note message was cut due to exhaustive use of profanities