The messages on here claim that the cost base has been corrected to the effect that it is in the comparable with other low cost airlines, which strikes me as quite a spurious claim given the broad array of cost bases that the low cost airlines have.
There is no clear point of difference , and while some will say it is the brand and the legacy, what does this amount to? Not a lot when you consider that they have stated the ticket price is king.
The key over arching assumption is that cash rich competitors won't emark on a plan to hurt a recovering Monarch. Ryanair, easyJet and Jet2 all come to mind.
Each of these airlines lead in some area, ryanair on cost , scale and bank balance , easyJet on primary airports , scale and bank balance and Jet2 on holiday proposition , low cost due to older cheaper ac and by association affordability to cut winter capacity at minimal cost.
Until Mon develop a strategy that gives it leadership or sustainability in some area(s), I remain sceptical.
Good luck to all MON employees, you have compromised a lot, and deserve to do well.