Agreed they will be going head to head not only with Ryan air but Jet 2, Easy Thomson and to some extent Flybe especially as they will be joining the 737 fleet. Now they have dropped the IT and long haul arm I really hope the marketing and planning people know what they are taking on as they have a hell of an upward job competing in an already established low cost market. These are the key departments that need to have their heads screwed on in order to succeed.
Good luck to all concerned.