pabloc totally agree however if nothing else their
PR department/consultants, IMO, seem to be lacking. Perceived adverse news and rumours are rich food for journalists and the internet - you either sit back and let it happen and possibly have an impact on your business or you counter act it in the hope the steam/rumour is taken out of any comments.
This is either undertaken by straight forward denial or spin. Unfortunately neither seem to be taking place. If hub/staff/Director/plane/route reductions do occur then put out press releases (incidentally these should be prior to any 'bad' news which hasn't been the case thus far) that provide the positive side for those loyal customers, who, like most people read the dailies so as to both allay their 'fears' and support your reorganisation.
Taking Chidken Sangwich's post as an example someone soon may make a press comment between say a Monarch Group figure of 76 staff per plane to FR which is around 29 personnel and indicate a staff reduction must be achieved to satisfy the City if Monarch's desire to raise £60 mil is be achieved. It must be on the books that the analysts are going to be going through the Monarch accounts etc looking for anomalies and facts to make their press comments etc and Monarch should be ready (if not ahead of the 'gun') to deny/spin this to their advantage - at the moment I have my doubts that (other than possibly the 'travel' press) that this is being, in any way, achieved.