Bagso
I have (eventually) read the whole of the posting, which looks as though it's a direct lift from a typical piece of
PR man's blurb - and do they write some rubbish sometimes!
I think that for "partnering" one should read actively trying to get airlines to serve markets (directly) that the tourism and business promotion organisations such as the Chambers of Commerce and the Tourism bodies are targeting. I still firmly believe that the airport works to get the airlines in; and the others the bums to put on the airline's seats. However this is very much a "chicken and egg" situation.
All this work that is done in the West Midlands has lead to some "great heroic failures" in the area of the Indian subcontinent - with questionable local travel agents doing deals with questionable airlines offering services with very limited longevity in the past!!