Secret Gatwick dossier to target Heathrow expansion left on train | News | Travel Trade Gazette
One can only dream that "Manchester" employed similar strategies. Not in a one to one fight with Heathrow but simply to enhance its own position.
What about ...
"lobbying gold, silver and bronze opinion formers across The North to enhance the Manchester proposition as long haul gateway to The North"
"drawing up a “target’ list of politicians, civil servants, business leaders and environmentalists whose opinion could influence
encouraging them to speak out in favour of Manchester"
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Maybe these terms should be on the job spec' of the person employed as "AVIATION MARKETING BUSINESS PARTNER" which ironically appeared at the side sametime ?
"Ultimately, it's about delivering
low cost carrier and charter tactical and strategic sales and marketing plans on budget, using multi-channel campaigns via both travel trade and consumer channels""
REALLY ?
What about generating a sales and marketing plan to capture more scheduled long haul passengers ?
....or are we reduced to chasing the family of four off to Palma who need to a) park at the airport , b) spend some money on breakfast, magazines, and
sweets ?
"Developing insight into local catchment areas",
How local is local ?
You cannot possibly have the same approach at Bournemouth and Manchester ?
Manchester supposedly encompasses Barrow to Middlesborough and across to Skegness and all points in between certainly in terms of direct long haul.
That terminology looks very,very "regional" to me at least.
"you'll work alongside CRM, Digital and
PR colleagues to provide a fully integrated service that promotes other M.A.G products" I guess that means even more tweets for parking and breakfasts".
Nothing wrong with all this of course but where is the focus on long haul ?
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Maybe of course there is an Aviation Business Partner for long haul as well ?
Given Flynas, reduction in US services over Winter, absence of some Caribbean routes and seemingly no increase by Rouge perhaps some emphasis on long haul would not go amiss.