I'm also drawn by this this comment in this article .......
"For their part supporting hotels, attractions, retailers and tour operators are
expected to make themselves ‘China-ready’ by providing information in Chinese and adapting their products for the market
Manchester Airport is also part of this same China initiative (the China Charter I believe it is called) as BHX.
MAN will apparently have Mandarin signage going up in T2 soon, and Im sure I had read that the Trafford Centre also has Manadarin signage in place already.