Greater Manchester to strengthen bilateral trade with India, maybe ?
Greater Manchester to strengthen bilateral trade with India - Manchester Evening News
This perhaps is an example of being seen to be really innovative, (it is most welcome), BUT then when you scratch below the surface it all gets a wee bit flaky !
Its precisely what I was eluding to , 3/4 postings back !
The MP chairing this is from The Midlands, notwithstanding she may have "close ties with the Indian community" could we not have somebody from The North, eg Sir Howard Bernstein etc heading this up ?
Is she really going to put heart and soul into batting for us when her constituency is The Midlands ?
If direct flights to India are required will she be shouting for BHX, or Manchester, does that really work ?
It has to be talking shop for the North of England as whole, it has to be mega regional not micro regional, we need companies from across a wider swathe of the North Of England , to include Merseyside and South Yorkshire.
We keep getting initiatives from individual Cities Eg Liverpool #IFB2014, there was another in Leeds a month back, now we have one for "Greater Manchester", its about time The North started to think big as a region, by all means have Manchester at the epicentre of the impetus driving change but one City is not going to be enough to make a large difference and certainly not if the sum total of marketing is 10 lines in the M E N.
"Showcasing" is a good term, if all the parties attending here are not just there for a day at the Cricket and are passionate about this , maybe they could have done this in the US market by a piggyback on the MUFC / MCFC tour as I just mentioned.
Forget 109K in the stadium . the matches were also live on NBC and ESPN across the US and indeed carried across the World.
What an opportunity that was ........!
How many sporting events have you witnessed where initially the scene is set via a promo as to where the teams come from !
Where were are all these representatives whilst that was going on ?
It "appears" some key players are in attendance strengthening these ties, super...except there appears to be no reference to the Airport, if you are building ties with the one of the fastest growing economic powers on the planet surely you need the airport there ?
It may be represented as a part member of one of the other groups but c'mon it s/b leading the charge not batting as 12th man !
More fragmentation instead of a cohesive approach !
....as was said in last posting but one, Gil where are you now !