A good friend summed up BA for me these days - apart from 1 or 2 people - I never spoke to or liked anyone that BA have taken from the schools and airlines I've worked for. I clearly wouldn't get on well or fit in there and so have no interest in joining.
WhyByFlier, I'm going to agree with Full Left Rudder because I just can't see how BA's initiatives such as Beyond the Flight Deck would pitch with such attitude.
However difficult it would/could be, we have to try and believe that others are as important as we are. Satisfaction comes in serving/,getting on with, others well and consistently and it's easy for BA to spot these patterns.