LIVERPOOL business and tourism chiefs are hoping to score with investors in the US during Liverpool Football Club's pre-season tour.Marketing Liverpool and Liverpool Chamber of Commerce are working with the football club to make the most of opportunities to promote the city region, with a focus on the match against Manchester City in New York’s Yankee Stadium on July 30"
International Trade**/**Business and tourism chiefs hope to score with LFC US tour THEBUSINESSDESK.COM
This is precisely what I said Manchester, and Manchester Airport should have been doing on the MUFC and indeed MCFC tours.
We have one of the largest sporting brands in the World and seemingly nobody has a clue how to capitalise !
Quite incredible really.
Fortunately at least Manchester Airport with numerous flights to the US should more by accident be the beneficiary of this move by Liverpool.
And what a great job they did of it... Putting a tacky "Liverpool Tour 2014" scarf on some Boston Bombing memorial whilst looking glum. That went down well...
Griefest.