All this talk of 'believers' and 'non-believers' is a bit playground.
I'm just looking at the published plans and trying to make sense of them - the two things that look odd to me are the decision to dump TOM and BGH, and then the plan to build houses with in yards of an active airport. The other main thrust of the strategy - which seems to be diversification into related aviation activity - has some merit, but as with all these things, the writers can't resist pushing it and dangling a few shiny beads to impress the natives.
A bit more explanation rather than the 'I know but can't tell' approach might help to build a more positive atmosphere and dispel some of the suspicion about the owners motives.