The share of North Westerners on today's DY flights to/from MAN is next to nothing. DY has noted these conservative and also partly nationalistic attitudes in the North West.
er , hang on there .....nationalistic attitudes, cannot let that one pass ?
We are not living under the umbrella of The Reichstag up here !
50% of the time I suspect your typical passenger has not but a clue who they are flying with unless its RYR, EZY , Emirates etc who have a strong brand offering and identity.
You could try an innovative approach, advertising !
Try letting people know you run these services......that would help.