Ok I'll give more clues.
Its not a transit flight and as far as I know this route has never been served from MAN (IAH was mentioned earlier but that has been served from MAN in the past).
Its not another China flight, and while a good route, probably not 'exciting' (as in a 'I've always wanted to go there' route).
Primary driver of the route is cargo (Ironically cargo originating in the Midlands) and connections.
Then that really is all I can say.